BallotReady Partner Toolkit

Partner guidelines

Goals for partner amplification includes: 

• Prepare and empower voters with verified, fact-checked, nonpartisan information.
• Emphasize the importance of informed voting and voting down ballot in your voice while promoting your brand
• Increase awareness among your audience that BallotReady is a trusted resource for voting day preparation.

Topline messages to voters

• Where you go, before you vote
• Everything on your ballot, in one place | From county commissioners to ballot measures to judges, BallotReady prepares you with information for everything you'll see on your ballot.
• Vote with confidence | Make informed choices by comparing candidates based on their stances on issues, resumé, and endorsements.
• From Senate to School Board | State representatives, mayors, and police commissioners shape the policies in your own community. 
• 100% nonpartisan | Every piece of information is verified by researchers and linked back to its source.
• This is not an official ballot and does not replace voting | This is a voting guide to help you vote informed. The online tool may vary slightly from the final ballot. Filling out your ballot through BallotReady does not cast your vote.

Social media messaging

We encourage you to promote your brand’s civic action by sharing your BallotReady partnership and the power of casting an informed vote. Here’s our sample copy, but feel free to tweak it to reflect your brand voice. Please do not change the BallotReady logo in any way.

Tips:

• Tag BallotReady on all social channels (Get started by following @BallotReady with your social media accounts!) 
• Use the #VoteInformed hashtag

Share links to our interactive voter guide or Voter Registration Portal

2024 campaign messages

• Are you registered to vote?
• Have you checked your registration in 2024?
• Make your plan to vote!
• Vote informed
• Vote early
• Voting is easy
• Plan your 2024 ballot
• Learn more about your full ballot
• Do you know what’s on your ballot?
• Learn who and what’s on your [insert state here] General Election ballot
• BallotReady is where you go before you vote
• Know why you vote
• Election Day is November 5th
• Let your voice be heard
• Exercise your right to vote
• More on your ballot than the president
• Not just about the White House
• Vote local, down the ballot
• Your vote matters from your neighborhood to the White House
• A local vote is a vote for your community
• Vote down ballot
• XX days to go til the 2024 election
• It’s not too late to register to vote. (Check your state’s guidelines here)
• You have a say. Vote.
• Your vote is powerful
• Vote for your future
• Vote for your community
• Don’t stop at the top

2024 caption ideas

• Vote for the House - all 435 seats are up for election
• Vote for the Senate - 34 of 100 seats will be contested
• Millions of eligible voters turned 18 in 2022. About half of them didn’t vote. Let’s change that for 2024!
• Over 8 million youth are now eligible to vote in the 2024 election.
• Gen Z has nearly 40 million eligible voters that could turn out in 2024
• BallotReady’s voting tools are 100% nonpartisan. Use them to research your ballot, check your registration, and make a plan to vote!
• Check out your voter registration status and eligibility before you make your plan to vote today!
• Today is the last day to register to vote in [insert state here].
• For use with our registration tool: Registering to vote is easy! Here’s how: Enter your registered address below to make sure you are properly registered for the 2024 general election on November 5th.
• Celebrate election season, not just Election Day. With early voting starting as soon as September, the race has already begun.
• The ballot is packed with more than just the presidential race—your vote impacts local leaders and crucial issues. Don't stop at the top!
• From school boards to senators, there’s more on the ballot than just the presidency. Make sure you vote all the way down!
• Election season is here! Check your registration, learn more about your ballot, and make a plan to vote from the federal to local level.

BallotReady official web & social links

Below are links to BallotReady’s official channels. When sharing, please link to our site, tag us on social platforms and/or follow our pages.
BallotReady Web Pages & Socials:

• BallotReady.org
• Facebook: @BallotReady
• Instagram: @BallotReady
• Threads: @BallotReady
• X (Twitter): @BallotReady  
• LinkedIn: linkedin.com/company/ballotready/  
• TikTok: @BallotReady

Press resources

If you are writing a press release about your BallotReady partnership, below are a few tools that you can copy-and-paste in.

We are also happy to provide a quote from BallotReady’s CEO, Alex Niemczewski, about why your brand’s civic action is so beneficial this year. Please email press@ballotready.org to request.

BallotReady one-liner (to include at the top of your press release, ie: BRAND NAME has partnered with BallotReady, which _____________):

BRAND NAME has partnered with BallotReady, which provides free, nonpartisan voter resources including the ability to look up ballots and request mail-in ballots in advance.

BallotReady Boilerplate (to include at the end of your press release underneath your brand’s own boilerplate description):

BallotReady is on a mission to create a more informed democracy by preparing voters across the U.S. with fact-checked, nonpartisan information on every race and measure that will appear on their ballots. BallotReady also provides other nonpartisan voter resources, like making plans to vote  safely through early voting and vote-by-mail, based on the rules of each jurisdiction in all 50 states. BallotReady helps impassioned voters scale their impact and get out the vote with tools for voters like BallotParties . BallotReady tools have been used by brands like Snapchat and the Miami Heat, as well as public figures like Billie Eilish, Kerry Washington, Lizzo, and the Jonas Brothers.

If you have additional questions regarding our partnership opportunities, please email partnerships@ballotready.org. 

BallotReady's best practices guide

View our guide on best tips for driving traffic to your tools and effective partner examples.